Types and Formats of TikTok Ads

The TikTok ecosystem has several ad formats, all designed to fit within the platform’s unique experience and align with your marketing goals. To help you decide which format is best for your campaign, consider the following Types and formats of TikTok ads:

Using an unskippable, full-screen traditional commercial feel, TopView ads are a great option for brands looking to drive brand awareness, product launches or generate traffic to their website. These ads are ideal for driving conversions as they feature a CTA button and clickable overlay.

Spark Ads that use creator content and UGC tend to perform well on the platform. These videos are less salesy and more natural to the user, and tend to have higher completion rates and engagement rates than non-creator ads.

Demystifying TikTok Ads: Types and Formats

Branded effects and filters like those used on Snapchat or Instagram are a fun way to promote your products on TikTok. These ads allow you to create a custom filter or special effect that users can apply to their own video and are ideal for driving engagement, generating leads, increasing your audience size and boosting brand awareness.

Delivered in-feed, Collection Ads allow you to showcase multiple products in one ad. These can be delivered as a VSA (Video Shopping Ad) or standard version and include up to 35 product images that users can swipe through. When clicked, the ad will lead to your landing page or e-commerce site.